Back in March, 4thRing Road posted about Caribou Changing their logo, but a couple of days back I read more about it in AlRai Newspaper (link) .
Besides what the 4th Ring Road explained -that the the new design incorporates many elements that relate to the brand.. i.e. the Caribou body is a coffee bean, the antlers make a “C”, and the shield is like a park sign- The caribou is now facing right which shows-according to AlRai- reflects a brighter vision to the future ahead for the company. Plus his color now is closer to the coffee bean color (deep brown)! The blue shield is in fact inspired from a National Park – Denali in Alaska to be specific, a park that I have been to in 1998 😉
So which logo do you like more?