As explained on their blog, Teddy is an alter ego who willingly volunteers to go on a social experiment to help create a life for someone who is trying to settle back into a society! This person is living through Teddy by establishing new relations, networking, and starting new life…. and maybe trying new things! He is real! You can be part of his life! A picture is taken every day at random places, and as Mark explained in his post that this is a 365-days project… only after which the bear will be sold for charity.
I have a feeling this has something to do with KACCH, specially that they have a teddy bear in their logo!
Its amazing, regardless of what end that charity will go to! I also LOVE their pictures! Very expressive and the posts are short and to the point!